The top digital marketing strategies comprises content marketing which include social media, articles on a business’s website, eNewsletters, case studies, videos, blogs on the Company’s website, guest blogging and writing articles on other websites.
By using one or more of these channels, Digital Marketing can help brands and companies are able to build a positive online reputation within their industry.
And most importantly this trend clearly suggests that marketing to the masses. Above the Line Marketing techniques like television ads and radio ads are becoming less effective.
It’s better to put your marketing budget into Digital Marketing and focus more on inbound marketing, by creating valuable, engaging content tailored for a specific set of people who are really interested in your business industry.